10DLC Instructions

Cloudli's 10DLC web forms are designed to facilitate and simplify the A2P 10DLC registration process for your customers. Registration is critical to continue to send SMS, as all businesses are required to have registered with THE CAMPAIGN REGISTRY by October 1, 2021. Once registration is completed, the Campaign Registry will issue every business using SMS with a unique BRAND ID and CAMPAIGN ID. This helps ensure SMS messages sent via Cloudli's service will be delivered, not blocked, or labelled as SPAM.

During the Campaign registration process, you will be asked to answer ‘Yes’ or ‘No’ to indicate whether the Campaign has the following attributes. Some attributes may require you to add specific information:

SUBSCRIBER OPT-IN
Indicates whether the campaign is collecting and processing consumer opt-ins

SUBSCRIBER OPT-OUT
Indicates whether the campaign is collecting and processing consumer opt-outs

SUBSCRIBER HELP
Indicates whether the campaign has implemented message reply providing customers on how they can contact the message sender after they reply with the “HELP” keyword.

NUMBER POOLING
Select this if you intend on using 50+ numbers as this will require a different provisioning process on T-Mobile

DIRECT LENDING OR LOAN ARRANGEMENT
Indicates whether the campaign include content related to direct lending or other loan arrangements

EMBEDDED LINK
Indicates whether the campaign is using an embedded link of any kind. Note that public URL shorteners (bitly, tinyurl) are not accepted

EMBEDDED PHONE NUMBER
Indicates whether the campaign is using an embedded phone number (except the required HELP information contact phone number)

AFFILIATE MARKETING
Indicates whether the affiliate marketing being used or was used in the construction of the campaign

AGE-GATED CONTENT
Indicates whether the campaign include any age-gated content as defined by Carrier and CTIA guidelines

During the Campaign registration process, Cloudli will be selected as your CNP. What is a CNP? A Connectivity Partner (CNP) is who you have a contractual relationship with and use to deliver your messages into the carriers' networks.