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Customers First: Butterfield & Robinson

Butterfield & Robinson Becomes More Accessible to its Clients with Country-Specific Toll-Free VoIP Numbers.

The Challenge

Butterfield & Robinson brands itself as the world’s premier action travel company. 

Headquartered in Toronto with branch offices in Italy and France, the company was interested in building clientele in Mexico, Australia, and the UK. While Butterfield & Robinson already had a comprehensive website that could give prospective clients information about their services, they wanted to make it easier for those clients to get in touch - and they didn’t want them to incur any cost in the process. Establishing country-specific toll-free numbers was the clear solution, and using VoIP was a budget-friendly way to do it.

About Butterfield & Robinson

As the world’s premiere active travel company, Butterfield & Robinson designs incredible journeys to the world’s most amazing places. Crafted from the finest ingredients like exceptional lodgings, incomparable access, stellar wines and cuisine, experienced guides, and more than a few secrets, Butterfield & Robinson trips combine adventure with unparalleled cultural immersion in the planet’s greatest destinations. Since 1966, Butterfield & Robinson has been encouraging people to slow down to see the world.

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The Solution

Butterfield & Robinson had already been a Cloudli customer for more than four years for SIP Trunking and VoIP services for their staff, so the decision to work with Cloudli to set up VoIP toll-free numbers was an easy one.

  • Country-specific toll free numbers were set-up and added to Butterfield & Robinson’s existing account.  
  • Expensive and ongoing PSTN charges were eliminated, while enabling a larger global presence.
  • Redundant connectivity options allowed Butterfield & Robinson to optimize availability with “always-on” numbers that work even during an outage. 

How Cloudli Helped Butterfield & Robinson

Once the global toll-free lines were set up by Cloudli, Butterfield & Robinson immediately saw an increase in clients from these targeted regions.

From Our Customers

We needed a way to expand into new markets and offer a sales and service phone number to customers without having them pay for long distance. Once we requested that from Cloudli, we were up and running very quickly. And, once the toll free numbers were set up, we started receiving calls immediately. The toll free numbers give us a local presence and allow potential travelers to contact us without any obstacles.

Adriano Basso
Director, IT Butterfield & Robinson

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